the future of retail. Incorporating attractions into a shopping center isn’t an unheard of idea, but it’s begun to gain a lot more momentum lately. Most Popular. The result? Shifts Uncontrollable political, societal and cultural changes that subsequently create new needs, attitudes and behaviours. and parents can drop off their kids for 90 minutes while they shop the mall. “Modular fixtures will also become increasingly important, so that they can be easily reconfigured as new products launch. PREIT owns and manages a portfolio comprising more than 20 million square feet of retail properties, primarily shopping malls, with a concentration in … This campaign, Hermès put on The “Silk Mix” event in Beijing which combined a pop-up store with a WeChat mini-program. Opinions expressed by Forbes Contributors are their own. [Photo: Flickr user Michelle Lee] By Chris Gayomali 5 minute Read. If you’re tired of hearing the word ‘experience’ then we don’t blame you. China’s New South China Mall in Dongguan stands at the top of the heap with 2.9 million square meters of space. flagships — pop-up shops and pop-in shops, depending on the market.”. With this came many expectations that 2018 would continue this trend. The digital noise is louder. Influencers and peers. Why Are Shopping Centers Incorporating Attractions and Entertainment Centers? According to Gonzalez, more budget allocation will be put towards LED lighting, as well as digital and modular fixtures. 5- Instagrammable moments will become even more increasingly critical. And, for that, we turn to China. And it’s taking an even more inventive approach to its pop-in shop collaborations, as well as a solid food and beverage offering. I'm the host of the Share Of Voice podcast, which is about the power of discovering your voice and sharing your truth in the process. Malls are still relatively busy, with kids still hanging out in the food court, and people spending weekends and evenings milling about. As a result, Gonzalez reminds us that “retailers can lean into the opportunity that today’s mall operators and developers are looking for more experiential moments on property. This has caused retailers to brainstorm creative ways to merge the two. For this, many well-known brands paid the price. There’s an on-going activities calendar for kids (arts and crafts, etc.) This past January, the Lion’esque Group joined forces with global architecture and retail design firm MG2 to form the first merger of an architectural firm and full-service retail design firm to bridge the gap between real estate, architecture, retail, and customer — transforming what retail and malls will look like in the next decade, in the process. Between consumers’ changing needs and a decline in foot traffic at most major malls, the ever present basic need for community and socializing, and the proliferation of online retailers making a case for the convenience of “adding to cart,” D2C brands are becoming more experimental with pop-ups — enticing consumers with more experiential activations. Mall rats, rejoice. Adapting and remaining relevant amid changing trends is nothing new for shopping malls. It can even be an installation like a flower wall, as pictured here below. Eldor: What are some examples of brands that are already employing these tactics? Retail Trends 2020 and Beyond is a must-read. Alibaba’s Freshippo markets defined the potential of offline-to-online user experience while also dedicating over 40% of retail space for dining and cooking classes. ), Example of a "neon moment" with the floral installation at the Sarah Flint pop-up, which was a ... [+] Lionesque Group project, Photo Credit: Yvonne Tnt. And anchor tenants aren’t just retailers anymore — not in the traditional sense — they are also medical/wellness centers or theme parks. I'm the host of the Share Of Voice podcast, which is about the power of discovering your voice and sharing your truth in the process. (According to Shopify, “dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Yet the signs show that these new breed of businesses are just starting. Hosted by journalist Karin Eldor, each episode features compelling conversations with the wave makers and game changers on our radar. At the time, I was also hosting a TV show and producing independent films, and had a relentless thirst for the creative world. Source: iStock. By. “Brands and retailers will want to incorporate ‘Instagrammable moments,’ but will do it with a more holistic mindset, creating experiences that inspire guests to want to share what they have discovered.”, (Consider integrating something in your pop-up that can serve as what Gonzalez referes to as a “neon moment” — that decorative feature that serves as key Instagram content. 4- Increased emphasis on lighting and fixtures. WeChat boasts over 1 billion monthly active users. Brands are shifting business models and integrating technology in response to retail turbulence. SK-II opened its Future X Smart Store in Shanghai, which utilizes, Givenchy partnered with KOL Mr. Melissa Gonzalez, founder of Lion’Esque Group, Photo Credit: Chiara Mecozzi, CAM Studio. I'm also a contributor for COVETEUR, Create & Cultivate, Teen Vogue, Monster, and other publications. Some of its notable clients over the years include Nordstrom, Puma, consignment platform The RealReal, and home decor brand The Citizenry. 67% of Chinese consumers now expect brands to provide a personalized shopping experience. However, half as many stores closed, and, surprisingly, several large real estate companies birthed new concepts for shopping malls. Familiar with “dropship” as a retail concept? DMM Retail Industry e-News Issue #172 The Big Future of Shopping Small: What Retail Could Look Like. In addition to mobile platforms, China is also actively utilizing artificial intelligence to evolve retail. It’s a thoughtfully-curated, lifestyle destination — not just a department store. As a followup to the above point, more D2C brands will experiment with the “shoppable showroom,” especially in categories likes footwear and home. 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