Qualitative Researchis at the touchy-feely end of the spectrum. Consequently, the quality of secondary research should be scrutinized closely since the origins of the information may be questionable. This is done to help create measureable outcomes in a short time period. The qualitative research process uses a smaller sample size than other research methods. Companies sometimes discount online … Misleading information: If the sample is not big enough, the results of the research may be misleading. The insights a business can find may lead them to change their jargon, add value to the products/services being offered, or look for ways to fix a declining reputation. Because of this nature, the data collected may not be accepted. Disadvantages of documentary research method. Researchers must also have good interviewing skills, have the courage to ask follow-up questions, and be able to form professional bonds with participants to ensure the accuracy of the data. It’s not so much about bean-counting and much more about capturing people’s opinions and emotions. Here are the cons: 1. Did you listen to that instinct? The qualitative research method is based on individual perspectives. If data is needed quickly for an important decision, this is one of the best research options that is available today. (5) Secondary method: Desk research is a secondary method of MR. Since those perspectives can change, the data gathered is only reliable at the time it is gathered. Since the respondents in primary research are many and varied, a researcher runs the risk of obtaining biased or inaccurate findings. How are you?” someone might ask at the grocery store. Qualitative research comes from open-ended questions. The data being collected will be viewed as valuable by both groups, but how each group chooses to act is based on their own perspective. The qualitative research approach allows for genuine ideas to be collected from specific socioeconomic demographics. If statistical data is required, qualitative research is not the form of research that should be used. In return, the data that can be collected from the respondents tends to have more accuracy to it. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 25 Advantages and Disadvantages of Qualitative Research, 12 Case Study Method Advantages and Disadvantages, 15 Cross Sectional Study Advantages and Disadvantages, 14 Cluster Sampling Advantages and Disadvantages, 23 Advantages and Disadvantages of Longitudinal Studies, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. Because of this flexibility, trained researchers are permitted to follow-up on any answer they wish to generate more depth and complexity to the data being collected. If the research respondents are not supportive, it may become further complicated. Companies need to develop new products when their older products reach the end of their life cycles. There are some advantages and disadvantages to this approach. Cookies and search storage have created advertising for Coca-Cola on almost every site you visit. Fact Check: What Power Does the President Really Have Over State Governors? In many scenarios, experimental researchers manipulate variables in an attempt to replicate real-world scenarios to understand the function of drugs, gadgets, treatments, and other new discoveries. The processes which are provided by qualitative research provide for a potential understanding as to why an attitude may shift. Even though there is a certain authenticity to qualitative research, there is also a certain subjectivity to it. 2 Disadvantages of Online Research That leads to conclusions that have more accuracy, so everyone gets to benefit from the process at the end of the day.