Below is our 2019 analysis of the 100 most-followed athletes in professional sports. Social media has certainly changed the game for athletes and sports influencers around the world, at every level of play. Does Fantasy Scoring Lead to Social Media Success for NFL Pros? This year’s results show that 63 of the 100 most-followed athletes are soccer players, including the three most-followed athletes across Twitter, Facebook, and Instagram. Most Influential Pepsi Sponsored Athletes on Social, Opendorse to Provide Mizzou Student-Athletes with Personal Brand Education, Resources, FAU to Prepare Athletes for NIL with Opendorse Ready. In keeping with the theme of soccer players commanding the attention of the social scene, of the 21 of the 30 fastest-growing athletes on social are soccer players—with Cristiano Ronaldo, Lionel Messi, Neymar, Mohamed Salah, and Kylian Mbappe leading the pack. In this case, the battle takes place between the world’s leading soft drink brands. Account totals and monthly changes in ranking were last updated on October 27, 2020. It should be noted that Neymar and Ronaldo are active on all three major social networks, while Messi does not have an active Twitter presence. Top 50 accounts. An athlete marketing platform purpose-built to deliver growth outcomes for businesses through social media with athletes. The athletes highlighted below have proven they are more than just powerful in their respective sports; they have become a global force when it comes to creating the ultimate social media experience for their fans. James also trailed only Cristiano Ronaldo in terms of total video views and ranked inside the top ten for total engagements. Neymar came in second with an audience of 236 million across all channels, with Lionel Messi sliding into the third slot at just over 230 million followers. When it comes to overall engagement rates on social postings across all platforms, Hardik Pandya, Rohit Sharma, and M.S. Rivalries don’t only exist on the playing field. But he wasn’t the only cricketer that saw a massive amount of growth; M.S. This list contains the top 50 accounts with the most followers on the photo and video … We’ve compiled data that offers a glimpse into how the world’s most recognized athletes perform on their social platforms by measuring their audience, activity, engagement, and growth throughout the year. With unmatched reach and passion from massive fanbases around the world, international soccer stars hold a clear advantage on social media. Rihanna (98.6m followers) Another musician in our list (and still not the last), we have megastar … The ranking includes data for each athlete from Twitter, Facebook, and Instagram from January 1, 2019 to December 31, 2019. The following table lists the top 50 most followed accounts on Twitter, with each total rounded to the nearest million followers, as well as the profession or activity of each user. Not surprisingly, Cristiano Ronaldo has the largest audience by a wide margin, holding court with nearly 400 million fans and followers. From macro-influencers to NBA All-Stars, what influential people say on social carries weight that brand and property accounts just can’t match. Coke vs. Pepsi. Dohni all put up very impressive numbers by increasing their engagement by 5.3%, 3.6%, and 3.2%, respectively. Today, brands are leaning on athletes and ambassadors to not only enhance the engagement with their audience, but to drive real business outcomes through social media. And the rise of the cricketer on social media doesn’t stop there. Opendorse and Collegiate Sports Management Group (CSMG) announced a partnership, The 2020 NFL season is nearing its halfway point and players across the league are performing on the field, shining on social, and scoring big. Closing out the year’s top-five most-followed athletes is Indian cricketer, Virat Kohli, whose follower growth surged by 18.7 million new followers on Facebook and Instagram in 2019. Multimedia rights holder partners with market-leading endorsement management platform ahead of changes to NIL legislation. Led by James, current and retired NBA players were tied with Cricket as the second-most represented sport behind soccer, claiming 11 of the top 100 most-followed athletes. It should come as no surprise that LeBron James dominated the U.S. social media landscape by landing in the number four spot in our report. The medium has rapidly evolved, and with it, the power has shifted back to the hands of the individual. © 2013-2020 OPENDORSE INCSitemap  XML | HTML, Cristiano Ronaldo— 399.6 million followers, Cristiano Ronaldo— 1.7 billion engagements, Conor McGregor— 294.1 million engagements, CSMG, Opendorse Form Partnership to Connect Schools, Sponsors, Athletes in NIL Era. And with a recent survey citing over 3.5 billion active social media users worldwide, it’s safe to say that these influential individuals have ample opportunity to change the face of social media, influencer, and advocacy marketing — and they have. Dhoni saw a jump of 7.1 million followers in 2019 while Sachin Tendulkar and Hardik Pandaya have also earned the titles of social media all-stars with a growth of 5.7 million each. Top 500 Most Followed Twitter Accounts (Sorted by Followers Count) In order to access this the data on this page, you'll need an account at Social Blade and a Silver Subscription. Mizzou Athletics has announced an exciting partnership with Opendorse to create TradeMark, a platform that will provide its student-athletes with tools to enhance their personal, Owls become first school in Florida, Conference USA to provide the NIL readiness program to student-athletes Florida Atlantic University Athletics (FAU) announced today its decision, Download our free guide to driving follower and engagement growth. Not surprisingly, Cristiano Ronaldo has the largest audience by a wide margin, holding court with nearly 400 million fans and followers. This year’s results show that 63 of the 100 most-followed athletes are soccer players, including the three most-followed athletes across Twitter, Facebook, and Instagram.
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